CSN(SH:600029) Zheng Quan Ri Bao Wang·2025-11-05 05:40Core Insights - The "Double 11" shopping festival has seen significant sales in flight pass cards, with over 600,000 units sold by November 4, 2023, and nearly 80% of these being cross-border flight passes [1] - Major airlines such as China Southern Airlines, All Nippon Airways, and others have reported strong sales, with individual products exceeding 10,000 units sold, and China Southern's single economy class pass surpassing 90,000 units [1] - New entrants like Cathay Pacific and AirAsia have also performed well, with Cathay Pacific selling nearly 20,000 units and AirAsia's booking volume increasing over 80% year-on-year [1] Group 1 - The flight pass cards are popular among consumers during the "Double 11" shopping festival, indicating a strong demand for travel-related products [1] - The sales strategy has included increased investment in diverse platforms such as WeChat and Xiaohongshu, leading to the emergence of several high-revenue flight pass products [1] - The focus on high-value, flexible flight pass products has created a favorable supply-demand dynamic in the airline and online travel agency (OTA) sectors [2] Group 2 - Price competitiveness is a key factor influencing consumer purchases, with significant savings available when using flight pass cards compared to regular ticket prices [2] - The design of rights-based products like flight pass cards aligns with consumer preferences, driving innovation in product offerings and experiences within the airline and OTA industries [2]