当A4纸大小的吊牌挂上衣服，电商卖家与“白嫖党”的战争已没有退路

Core Viewpoint - The article discusses the ongoing struggle between e-commerce sellers and consumers who exploit return policies, highlighting the measures sellers are taking to combat "malicious returns" through innovative strategies like oversized tags [1][4][7]. Group 1: Seller Strategies - Sellers are creating oversized tags, the size of A4 paper, to physically complicate the return process and deter malicious returns [4]. - The material of these tags is designed to be sturdy, ensuring that once cut, they cannot be restored, thus protecting the value of returned items [4]. - A seller noted that the cost of a single malicious return can exceed 150% of the sales revenue due to lost shipping costs and devaluation of returned goods [4]. Group 2: Consumer Behavior - The "seven-day no-reason return" policy, intended to protect consumer rights, is being misused by some consumers who treat it as a way to obtain free products [7]. - There are tutorials on social media teaching consumers how to exploit return policies, with some users openly sharing strategies for maximizing returns [7]. - The average return rate in the e-commerce industry is reported to be around 30%, with the clothing category seeing rates as high as 40%-50% [7]. Group 3: Trust Issues - The relationship between sellers and consumers is becoming strained due to the actions of a minority of consumers, leading to a breakdown of trust [8]. - Some consumers support sellers' measures to prevent abuse, while others feel that such measures negatively impact their shopping experience [8]. Group 4: Platform Regulations - The article points out that current e-commerce platform regulations are inadequate in protecting sellers from malicious returns, often leaving them to absorb losses without recourse [9]. - Sellers face pressure from review systems, making them hesitant to refuse return requests even when they suspect abuse [9]. - Suggestions for improving platform rules include establishing a mutual rating system and marking high-frequency return users to protect honest sellers [9][10]. Group 5: Industry Recommendations - Industry experts suggest implementing reasonable limits on return policies, such as capping the number of returns within a specific timeframe [10]. - The article emphasizes that while loopholes in rules will always exist, the speed of addressing these issues is crucial for the health of the e-commerce ecosystem [10]. - The use of oversized tags as a defensive measure serves as a warning about the erosion of trust within the e-commerce environment [10].