刘科军:以文化铸魂、科技赋能、全球布局撬动产业变革

Group 1 - The core viewpoint emphasizes the structural transformation in the gold and jewelry industry, highlighting the shift from material price competition to cultural value competition [1] - The industry is encouraged to build a cultural value coordinate system centered on intangible cultural heritage skills, national treasure IP, and contemporary design, transitioning from "selling materials" to "selling value" [1] - The integration of "digital + cultural relics + gold" is proposed to develop interactive cultural products, transforming static culture into dynamic experiences [1] Group 2 - The key to the transformation of the gold and jewelry industry lies in reconstructing the entire chain of research and development, production, consumption, and service through digital intelligence [2] - The company is creating an AI design platform to promote personalized customization and flexible production, allowing consumers to become designers and co-create value with brands [2] - A global resource allocation strategy is being implemented, with plans to establish a "bridgehead" for overseas expansion based on the Hainan Free Trade Port policy, collaborating with Hong Kong and Macau central enterprises [2]