飞猪双11机票次卡热销超60万件，跨境次卡占比近八成

Core Insights - The annual Double 11 shopping event has seen significant sales in flight pass products, with over 600,000 units sold by November 4, 2023, and nearly 80% of these being cross-border flight passes [1] - Popular flight pass products include various airline offerings, with Southern Airlines' international economy class ticket card selling over 90,000 units [3] - New entrants like Cathay Pacific and AirAsia have also performed well, with Cathay Pacific selling nearly 20,000 units and AirAsia's booking volume increasing by over 80% year-on-year [4] Sales Performance - The sales of flight passes have been boosted by effective marketing strategies, including increased investment in platforms like WeChat Video and Xiaohongshu, leading to multiple high-revenue products [4] - The price advantage and flexibility of flight passes are key factors driving consumer purchases, with significant savings compared to regular ticket prices [4] Market Trends - The demand for high-value, flexible flight pass products indicates a strong supply-demand dynamic in the airline industry, reflecting a shift in consumer preferences towards more adaptable travel options [5] - The design of rights-based flight products is becoming a standard for airlines and online travel agencies (OTAs) as they innovate to meet the needs of modern consumers [5]