Qian Zhan Wang·2025-11-05 06:57Core Viewpoint - BYD is set to launch a new pure electric K-Car model named "RACCO" at the 2025 Tokyo Motor Show, targeting the Japanese market, which presents a significant opportunity as K-Cars account for 35%-40% of new car sales in Japan, yet pure electric models only represent 2.1% of that market [2][3]. Group 1: Market Entry and Strategy - BYD plans to officially enter the Japanese market in the summer of 2026, aiming to capitalize on the transition of the K-Car market towards electric vehicles [2]. - The company has been active in Japan since 2001 but only entered the passenger car market in July 2022, indicating a long-term commitment to the region [2]. - BYD has sold a total of 7,123 vehicles in Japan over three years, which reflects a growing recognition and acceptance among Japanese consumers [3]. Group 2: Competitive Landscape - Suzuki's president expressed concerns about BYD's entry into the K-Car market, acknowledging the potential threat posed by the Chinese automaker as Japanese consumers become more open to Chinese products [2]. - BYD's response emphasizes that its primary competition in Japan will be other imported brands rather than local Japanese manufacturers, aiming to provide more choices for consumers [2]. Group 3: Global Expansion and Performance - BYD's overseas sales reached 701,600 units in the first three quarters of 2025, marking a 132% year-on-year increase, significantly surpassing the total overseas sales for 2024 [7]. - The company has established a presence in 117 countries and regions, focusing on key market breakthroughs and global network expansion [8]. - The competitive advantage of BYD in the global market is attributed to its comprehensive supply chain in the new energy sector, with production costs significantly lower than those in Europe [4].