骑行之城珠海：打造智造转型“骑迹”之城｜粤动21城

Core Insights - The rise of Cityride has positioned cycling as a new trend in China, with a significant market potential in the high-end cycling sector, estimated to be worth hundreds of billions [1][2] - Zhuhai, located in the Guangdong-Hong Kong-Macao Greater Bay Area, is leveraging its unique advantages to accelerate its development as a cycling city, highlighted by the upcoming 15th National Games cycling event [1][2] Industry Overview - China is the world's largest bicycle producer and exporter, yet only 0.4% of its population participates in cycling, indicating a vast untapped market [1] - The global high-end road bicycle market is projected to grow from approximately 31.9 billion yuan in 2023 to 51.1 billion yuan by 2030, with a compound annual growth rate (CAGR) of 7.3% [5] Local Developments - Zhuhai's local company, Blueprint Sports Technology, launched China's first electronic shifting system, marking a significant step towards high-end market penetration [1][5] - The city is integrating its natural cycling advantages with high-end manufacturing capabilities to create a unique cycling environment, which is expected to drive local consumption of cycling equipment [1][2] Event Significance - The 15th National Games cycling event will take place on November 8, featuring a 231.8 km course that connects Zhuhai with iconic landmarks in Hong Kong and Macau, showcasing Zhuhai's capability to host cross-border events [2][3] - The event will utilize advanced technologies such as RFID, AI algorithms, and drone surveillance to ensure smooth operations and enhance the city's international profile [3] Infrastructure and Experience - Zhuhai's cycling infrastructure includes the scenic 37 km Qilv Road, which serves as a primary cycling route, and various coastal resources that enhance the cycling experience [4] - The city is developing a comprehensive cycling experience through events and activities that promote social interaction and cultural engagement [3][4] Technological Innovation - Local companies like LIVALL have pioneered smart cycling helmets, integrating safety features that position them as leaders in the smart hardware sector [6] - Zhuhai is becoming a hub for smart two-wheeled vehicle production, with companies like Ninebot establishing significant manufacturing bases in the region [6] Future Prospects - To transform short-term event traffic into long-term industrial benefits, Zhuhai aims to innovate cross-border coordination and establish a brand for ongoing international cycling events [7] - The city is focused on creating a sustainable model for high-end cycling culture and industry, leveraging its geographical advantages and technological advancements [7]