广州开启“暖冬消费季” 把“赛事热”转化成“消费热”

Group 1 - Guangzhou will host a "Warm Winter Consumption Season" from November 2025 to March 2026, integrating major events like the 15th National Games and the Spring Festival to create a city-wide consumption festival [1] - The city aims to convert the excitement from the National Games into consumer enthusiasm by offering exclusive discounts at key tourist attractions and commercial complexes, with nearly one million free and discounted tickets available at 59 major cultural and tourism sites [1] - Events such as the Guangzhou Marathon, food festivals, and boat carnivals will be held concurrently to enhance the overall experience for visitors [1] Group 2 - The "Flower Street" tradition, recognized as a national intangible cultural heritage, will be incorporated into the "Guangzhou New Year, Flower City Viewing" theme, featuring various festive activities including a fireworks display and lantern festival [2] - A "Sports Consumption Carnival" and "Guangzhou Sports Consumption Season" will be organized, engaging all 11 districts with unique sports activities linked to the National Games, such as a cycling event in Zengcheng and a climbing festival in Panyu [2] - A new round of vehicle trade-in subsidies will be launched, offering up to 5,000 yuan for car purchases, alongside subsidies for home appliances and electronic products, with details to be announced soon [2]