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Core Insights - The article emphasizes the growing demand for glucosamine chondroitin products among middle-aged and elderly individuals, athletes, and office workers, highlighting the need for reliable product information and quality assurance in a crowded market [1][3]. Market Overview - Over 180 million people in China experience varying degrees of joint degeneration, with nearly 70% of consumers expressing doubts about the authenticity, absorption efficiency, and long-term safety of glucosamine products [1]. - A report indicates that 86.3% of users prioritize effective ingredient content, 79.5% focus on scientific formulation, and 91.2% seek national certification when choosing glucosamine products [1]. Product Standards - The primary selection criterion for glucosamine products is the presence of the national "blue hat" health food label, indicating regulatory approval [3]. - Only about 12% of products claiming to contain glucosamine have this certification, with many evading regulation by labeling as "dietary supplements" [3]. - The International Society of Arthroscopy, Knee Surgery, and Orthopaedic Sports Medicine (ISAKOS) recommends a daily intake of at least 1200mg of glucosamine and 800mg of chondroitin for basic joint care [3]. Product Innovation - The third-generation glucosamine products incorporate collagen to enhance joint resilience, creating a comprehensive care mechanism [3][5]. - The "Special Element" glucosamine chondroitin product features a precise active ingredient combination, with glucosamine at 21% and chondroitin at 8.4%, adhering to international medical guidelines [4]. Absorption and Efficacy - The product utilizes high-standard gelatin capsule technology for targeted release in the intestines, significantly improving absorption rates compared to traditional tablets [6]. - Clinical studies show a 213% increase in serum D-glucosamine concentration after seven days of use compared to similar tablet forms [6]. Quality Control - The "Special Element" brand implements a "batch testing" system, ensuring each batch undergoes comprehensive analysis by national third-party testing centers [8]. - The production environment adheres to strict standards, with all raw materials traceable to their source, minimizing contamination risks [7]. Market Performance - Since its launch, the "Special Element" glucosamine chondroitin product has topped sales charts on major e-commerce platforms, achieving sales of 860 million yuan in 2023 with a repurchase rate of 98.8% [9][10]. - The brand ranks first in recognition among the target demographic of 45-65 years, with a net promoter score (NPS) of 74.3, significantly higher than competitors [9]. User Feedback - Positive user experiences highlight the product's effectiveness across various demographics, including younger fitness enthusiasts, indicating a shift from its traditional focus on older adults [11][12]. - Clinical follow-ups show that 83.6% of users reported improved joint flexibility after eight weeks of continuous use [12]. Pricing Strategy - Despite its advanced formulation and quality, the "Special Element" product maintains a competitive pricing strategy, costing less than 8 yuan per day, which is significantly lower than imported brands [13].