Core Viewpoint - The report from Industrial Securities initiates coverage on October Rice Field (09676) with a "Buy" rating, projecting revenue for 2025/2026/2027 to be 6.864 billion, 8.097 billion, and 9.546 billion respectively, and net profit attributable to shareholders to be 606 million, 758 million, and 972 million respectively. The firm is optimistic about the company's revenue and profit elasticity in the mid-to-high-end rice and corn business under the health food trend [1]. Group 1: Company Overview - October Rice Field is a leading staple food company in China, with major business segments including rice, corn, miscellaneous grains and beans, and other products. In the first half of 2025, the company's revenue grew by 16.9% year-on-year to 3.06 billion, and adjusted net profit increased by 97.7% to 290 million. In the third quarter of 2025, revenue is expected to grow by approximately 25.7%-31.5%, with operating profit increasing by about 71.5%-90.5% [1]. Group 2: Revenue Structure and Product Strategy - In 2023, the revenue structure heavily relied on rice, which accounted for 79% of total revenue. However, with increased investment in other product categories, the revenue share of rice decreased to 67% in the first half of 2025. The company has focused on enhancing the brand influence of mid-to-high-end rice products, leading to a continuous increase in sales of premium rice, with the revenue from rice business growing by 21% year-on-year and gross profit increasing by 106% [1]. - Corn is emerging as a new staple food choice for consumers due to its low-fat characteristics, with the corn segment growing to become the company's second growth curve. In 2023, corn product revenue accounted for only 3%, but this increased to 14% in the first half of 2025. Additionally, the miscellaneous grains and other products, as well as dried goods and other products, each accounted for about 9% of revenue in the first half of 2025 [1]. Group 3: Channel Strategy - The effectiveness of the omnichannel strategy is evident, with the contribution of modern supermarkets and direct customer channels continuing to rise, becoming significant sources of revenue. In 2023, e-commerce platforms, as the main channel, accounted for 58% of revenue, while the share of online self-operated stores increased. The combined revenue share from modern supermarkets and direct customer channels rose significantly from 26% in 2023 to 35% in the first half of 2025 [2].