东莞放大招！即日起至明年3月，市民游客将享受多项消费优惠

Core Points - Dongguan officially launched the "Shopping Dongguan, Trend Up!" cross-year consumption season activity on November 5, 2025, which will last until March 2026, aiming to boost economic activity in the Greater Bay Area [1][3] - The event will cover six major sectors: retail, catering, cultural tourism, agriculture, culture, and sports, with over a thousand enterprises and platforms expected to participate [1][3] - The initiative is designed to stimulate market vitality and enhance the foundational role of consumption in economic development through a comprehensive activity design [3][4] Retail Sector - "Shopping Dongguan" focuses on retail consumption, offering subsidies for trade-in programs for automobiles, electric bicycles, and home appliances, and promoting local products through online sales [4][13] - Retail consumption vouchers will be distributed during key periods such as New Year and Spring Festival, covering essential categories like 3C products, home goods, and food [4][13] Catering Sector - "Tasting Dongguan" aims to boost accommodation and dining consumption by collaborating with platforms like Meituan and Douyin to promote autumn and winter food consumption [4][5] - Special events such as the "Food in Dongguan" carnival and various food festivals will provide exclusive discounts for ticket holders [4][5] Cultural Tourism Sector - "Traveling Dongguan" will launch over 10 cultural tourism promotional activities centered around major events like the 15th National Games and APEC Summit [4][5] - The initiative includes creating special travel routes and offering discounts for attractions linked to events [4][5] Agricultural Sector - "Farming Dongguan" will host the "Chinese Farmers' Harvest Festival" in November, showcasing agricultural achievements and promoting local products [5][14] - Additional events will include a Spring Festival flower market and various agricultural consumption activities [5][14] Cultural Sector - "Appreciating Dongguan" will enhance cultural consumption through events like the "Lingnan Water Town International Animation Week" and a New Year light festival [5][14] - The initiative will also promote local cultural products and extend the service hours of public cultural venues [5][14] Sports Sector - "Competing Dongguan" will leverage the atmosphere of the National Games to host high-level sports events and promote local sports brands [5][14] - The initiative aims to create diverse sports consumption scenarios by integrating sports with tourism and commerce [5][14] Support Mechanisms - A four-dimensional linkage mechanism has been established to ensure the effectiveness of the activities, involving collaboration between government, enterprises, financial institutions, and online platforms [6][13] - The initiative encourages local towns to develop unique promotional activities and integrates financial incentives to enhance consumer engagement [6][13] Consumer Incentives - Specific consumer subsidies include up to 5,000 yuan for new car purchases, 1,000 yuan for home appliances, and 500 yuan for electronics and sports goods [13][14] - The consumption season aims to provide tangible benefits to citizens while promoting economic growth and enhancing Dongguan's city image [14]