“西贝”预制菜风波之后，餐饮企业掀起“爆改”潮

Core Viewpoint - The "Xibei pre-made dish" controversy has created both challenges and opportunities for the restaurant industry, prompting many businesses to adapt by emphasizing "freshly made" dishes and transparency in food preparation [1][2]. Group 1: Industry Response to Pre-made Dishes - Many restaurant businesses are reluctant to label themselves as "pre-made dish" providers, yet consumer perception suggests that pre-made dishes may be a necessary choice for chain restaurants [2][8]. - The rising operational costs, including labor and rent, are pushing chain restaurants to consider pre-made dishes as a means to reduce costs and improve efficiency [2][8]. - A significant portion of the restaurant market relies on central kitchens and pre-made processing, allowing for simplified cooking processes in-store [2][8]. Group 2: Consumer Sentiment - Approximately 50% of surveyed consumers do not accept pre-made dishes, and over 60% oppose their presence in restaurants, indicating a strong consumer resistance [2][3]. - Consumers associate pre-made dishes with a lack of freshness and quality, leading to a perception of deception when restaurants market "freshly made" dishes that are actually pre-made [3][8]. Group 3: Transparency and Adaptation - In response to the controversy, many restaurants are focusing on "freshly made" offerings and adopting "open kitchens" to showcase food preparation processes, thereby enhancing consumer trust [3][4]. - Some small and medium-sized restaurant brands are prominently advertising their lack of pre-made dishes to attract customers [4][6]. - Notable chain restaurants, including Xibei, are also making significant changes, such as rebranding and altering their menus to emphasize fresh ingredients and cooking methods [6][7]. Group 4: Balancing Pre-made and Freshly Made - There is a clear distinction between consumer perceptions of pre-made dishes and the standards set for them, with many consumers associating pre-made dishes with negative attributes [8][9]. - Successful examples, such as Salia and Laoxiangji, demonstrate that transparency in food preparation can lead to consumer acceptance of pre-made dishes when they are clearly communicated [9][10]. - The current situation presents an opportunity for small and medium-sized restaurants to attract consumers seeking authentic and freshly made dishes while navigating the challenges faced by larger chains [9][10].