排队5小时，互动3分钟，年轻人流行“调戏”景区NPC

Core Insights - The rise of NPCs (Non-Player Characters) in tourist attractions has become a significant trend, enhancing visitor engagement and experience [5][15][33] - Actors like Zheng Guolin have gained popularity by portraying historical figures in various scenic spots, leading to increased social media attention and visitor interaction [6][8][9] - The NPC phenomenon is evolving into a structured system involving celebrity NPCs, internet celebrity NPCs, and employee NPCs, creating a multi-tiered approach to attract visitors [14][28] Group 1: NPC Popularity and Impact - NPCs enhance visitor immersion and extend their stay, with data showing an average increase of 2.3 hours in visitor duration due to NPC interactions [17] - The social media presence of NPCs has led to significant engagement, with Zheng Guolin's videos receiving over 34,000 likes on Douyin [6][8] - Attractions are increasingly using NPCs to shift from traditional ticket sales to experience-driven economies, focusing on emotional connections and shareable moments [15][31] Group 2: Celebrity and Internet Celebrity Involvement - Many celebrities are participating as NPCs, with Zheng Guolin being a notable example, leading to a surge in visitor interest and social media buzz [6][9][28] - Internet celebrities and influencers are also being recruited as NPCs, capitalizing on their existing follower bases to draw visitors [10][12] - The competition for high-profile NPCs has intensified, with some attractions offering lucrative salaries and promotional opportunities to attract talent [23] Group 3: Operational Strategies and Challenges - Attractions are developing structured NPC roles with detailed guidelines to ensure consistent and engaging visitor interactions [19][22] - The sustainability of NPCs poses challenges, as many popular NPCs leave for other opportunities, necessitating a continuous influx of new talent [28][30] - Attractions are exploring diverse monetization strategies, including merchandise and collaborative events, to maximize the value of NPCs [30][31]