楼市“金九银十”收官：成交趋稳 新房价格微涨

Core Insights - The real estate market in major cities showed a stable performance during the "Golden September and Silver October" period, with a notable increase in transaction volume in September, followed by a return to a steady trend in October [1][4][5] - The "Fifteen Five" planning proposal released on October 28 emphasizes high-quality development in real estate, which is expected to positively influence market expectations for short-term policy optimization [1][8] Market Performance - In October, Shanghai recorded new home transactions of 11,102 units and second-hand home transactions of 18,483 units, maintaining its position as the best-performing city [1] - The overall transaction volume in major cities during the "Golden September and Silver October" period was not low, with a significant increase in the proportion of improvement demand [5][6] - The sales total for the top 100 real estate companies in October increased by 3.7% month-on-month [6] Price Trends - New home prices in September and October saw slight increases of 0.09% and 0.28% respectively, while second-hand home prices decreased by 0.74% and 0.84% [6] - Structural price increases were driven by the strong demand for quality improvement projects in urban areas [6] Policy and Promotional Activities - Various cities launched promotional activities and policy optimizations to stimulate housing consumption during the "Golden September and Silver October" period [2][3] - Developers and intermediaries offered discounts and commission incentives, contributing to increased market transactions [4] Year-End Strategies - As the year-end approaches, many developers are planning new promotional measures to boost sales and cash flow [1][6] - Internal meetings among real estate companies have emphasized the importance of achieving sales targets in the final two months of the year, with terms like "sprint" and "attack" frequently mentioned [6][7] Future Outlook - The "Fifteen Five" planning proposal indicates a strategic focus on improving living standards and enhancing the real estate sector, suggesting potential policy relaxations in areas such as housing purchase restrictions and cross-regional use of housing funds [8] - Analysts expect continued support for new home sales from increased supply in core cities, while second-hand home transactions are likely to show moderate recovery [8]