兴业银行重庆分行获评“全国敬老文明号”以“安愉人生”绘就银龄美好生活图景

Core Viewpoint - The Ministry of Civil Affairs officially announced the results of the 2025 National "Respect for the Elderly Civilization Award" on October 29, with Industrial Bank's Chongqing Branch recognized for its long-term commitment and outstanding achievements in the elderly financial services sector [1] Group 1: Service Innovations - Industrial Bank's Chongqing Branch has developed a "Comfort + Social Security" scenario-based elderly financial service system, integrating financial services with health care and traditional customs [1] - The branch has launched a series of warm-hearted services and diverse activities through the "Comfort Club," equipped with elderly-friendly facilities such as barrier-free ramps and emergency call buttons [1] - A dedicated elderly customer service hotline and "Comfort Version" mobile banking have been established, along with partnerships with senior universities to offer digital skills and fraud prevention courses [1] Group 2: Future Plans - The Chongqing Branch plans to add 20 "Health Service Stations" by 2026 to achieve full community coverage [1] - The introduction of "Video Doctor" services and "Silver Health Steward" services is planned, providing year-round health management records and expert follow-up support [1] - The goal is to create an "elderly finance + health management" ecological closed loop, offering high-quality, warm services throughout the life cycle of the elderly population, contributing to the establishment of an age-friendly society [1]