演唱会下沉：文旅KPI的焦虑狂欢还能持续多久？

Group 1 - The concert market in lower-tier cities is expected to grow significantly, with 45.6% of mixed concerts taking place in third-tier and below cities by Q3 2025, and large music festivals in these cities accounting for 34.9% of total events [2][4] - The ticket sales in third and fourth-tier cities have increased, with box office share rising from 25.3% to 29.1% [2][4] Group 2 - The approval process for concerts in major cities like Beijing and Shanghai is extremely challenging, with lengthy bureaucratic procedures and strict regulations [3][4] - In contrast, local authorities in smaller cities are more supportive, often providing assistance and less stringent oversight for concert organizers [4][5] Group 3 - Ticket pricing strategies in lower-tier markets are aggressive, with practices such as ticket subsidies and transportation reimbursements becoming common [5][6] - Fans from smaller cities are now able to attend concerts more easily and affordably, leading to increased local attendance [12][14] Group 4 - The appeal of concerts in smaller cities is growing, as they provide a more accessible and enjoyable experience compared to traveling to larger cities [14][18] - Local governments recognize the economic potential of concerts, viewing them as a means to stimulate local GDP beyond traditional sectors [15][19] Group 5 - However, replicating the success of concerts from major cities in smaller markets is not straightforward, with many organizers facing challenges due to misaligned pricing and local demand [21][22] - The market is becoming saturated, with many cities planning regular concerts, which may dilute the perceived value of such events [25][27] Group 6 - The demographic of concert attendees is shifting, with local fans becoming the primary audience, reducing the influx of external visitors [26][28] - The future of concerts in smaller cities may resemble large-scale karaoke events, primarily benefiting local audiences rather than attracting significant tourism [28][30]