撤掉刘鹏，山姆中国就会变好？

Core Viewpoint - The appointment of Liu Peng as CEO of Sam's Club has sparked significant backlash from consumers, reflecting long-standing dissatisfaction with the brand's recent changes and product quality issues [1][6][15]. Group 1: Leadership and Background - Liu Peng has a strong background in retail, having held various senior positions at Alibaba and other companies, indicating his capability [3]. - Despite his qualifications, consumer dissatisfaction emerged quickly after his appointment, particularly following changes to the Sam's Club app that altered product presentation [5][11]. Group 2: Consumer Backlash - The redesign of the Sam's Club app, which shifted from simple product images to more stylized photos, ignited consumer anger, leading to widespread calls for Liu's resignation [5][11]. - The backlash is not solely directed at Liu but is a culmination of ongoing consumer grievances regarding product quality and selection at Sam's Club [6][12]. Group 3: Financial Performance and Expansion - In 2024, Sam's Club achieved over 100 billion yuan in revenue from its members, accounting for two-thirds of Walmart China's total revenue, marking it as the first foreign retail enterprise in China to surpass this milestone [6]. - The company has been rapidly expanding, planning to open 6-7 new stores annually starting in 2024, with a target of 8-10 stores per year by 2025 [6][12]. Group 4: Product Quality Issues - Recent product controversies, such as the "low-sugar" version of a popular snack that did not meet advertised standards, have contributed to consumer dissatisfaction [7]. - There have been multiple reports of declining product quality, including issues with Sam's own brand products, raising concerns about quality control amid rapid expansion [10][13]. Group 5: Trust and Consumer Expectations - The ongoing issues have led to a significant erosion of consumer trust, particularly in light of past food safety scandals in China, which have made consumers more sensitive to product quality [12][15]. - Consumers expect a commitment to quality and safety from Sam's Club, and any perceived decline in these standards threatens the brand's foundational promise [15][16].