WLY(SZ:000858) Xin Hua Cai Jing·2025-11-05 13:07Core Viewpoint - The eighth China International Import Expo (CIIE) showcases China's commitment to openness and cooperation, with Wuliangye participating as a key partner, emphasizing the brand's cultural heritage and modern relevance [1][3]. Group 1: Event Overview - The CIIE serves as a significant platform for global economic engagement with China, highlighting the importance of mutual benefits in international trade [1]. - Wuliangye has been a consistent participant in the CIIE for eight years, aligning its brand philosophy with the expo's theme of "harmonious coexistence" [1][3]. Group 2: Wuliangye's Presentation - Wuliangye's upgraded cultural experience center features an immersive design that blends traditional and modern elements, symbolizing the brand's journey from Yibin to the world [1][2]. - The exhibition includes a narrative of Wuliangye's history and product experiences, showcasing its ancient brewing wisdom through interactive displays [2]. Group 3: Interactive Engagement - The event features themed interactive activities, such as "Five Moves of Youth," which engage attendees through fun quizzes and tasting sessions, promoting a vibrant atmosphere [3]. - Wuliangye continues to innovate with its cultural products, including the "He Mei Wu Zhou" series, which integrates diverse cultural elements to promote harmony and friendship across borders [3]. Group 4: Industry Context - The ongoing CIIE amidst global economic challenges reflects the vitality of the Chinese market and reinforces the consensus on free trade and mutual benefit [3]. - Wuliangye exemplifies a national brand's role in fostering international trade cooperation and cultural exchange through its participation in the CIIE [3].