佟丽娅在深圳扫购黄金！头发稀少假发明显，满胳膊黄金手串太吸睛

Core Insights - The article highlights the recent participation of actress Tong Liya in a red carpet event and her subsequent purchasing activities in the Shenzhen Water Bay Gold Market, which is a significant hub for the gold and jewelry industry in China. The market's trading environment is currently active due to rising gold prices influenced by new tax policies [3][6][14]. Group 1: Market Overview - The Shenzhen Water Bay Gold Market has evolved from a manufacturing base to a wholesale center since the early 1980s, now supplying approximately 70% of the country's jewelry and holding a significant share of the domestic gold wholesale market [4]. - The market's annual transaction volume exceeds 100 billion yuan, indicating its critical role in the gold and jewelry supply chain [4]. Group 2: Recent Developments - On November 3, 2025, the gold price in the Water Bay market reached 991 yuan per gram, an increase of over 50 yuan from the previous day, driven by new tax policies implemented on November 1, 2025 [6]. - The new tax policy differentiates between investment and non-investment gold, aiming to reduce transaction costs and eliminate double taxation for standard gold traded through designated exchanges [6][14]. Group 3: Consumer Behavior - Tong Liya's purchasing activities occurred on the same day as the gold price surge, where she selected various gold items, indicating a significant interest in gold as a form of investment [8][12]. - The market's active trading environment and the recent price fluctuations have influenced consumer purchasing decisions, with many consumers, including celebrities, recognizing gold's value retention properties [12][14]. Group 4: Regulatory Impact - The new tax regulations have reduced the input tax for gold jewelry enterprises from 13% to 6%, potentially increasing costs for these businesses while lowering tax burdens for investment gold sales [14]. - The policy aims to clarify the distinction between investment and non-investment gold, thereby regulating source transactions and enhancing market oversight [14].