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洋河放宽回款进度要求后渠道信心回升

Core Viewpoint - The relaxation of payment collection requirements by Yanghe has led to a recovery in channel confidence, suggesting that the upcoming Spring Festival may serve as a turning point for the industry [2][3]. Group 1: Company Performance - Yanghe reported a revenue of 18.09 billion yuan and a net profit of 3.975 billion yuan for the first three quarters of 2023 [3]. - The company's contract liabilities at the end of Q3 reached 6.42 billion yuan, reflecting a quarter-on-quarter increase of 5.5 billion yuan, indicating a warming trend compared to previous quarters [3][4]. - The average price of core products has slightly increased since the beginning of the year, with the gross profit margin for distributors improving compared to regional competitors [3][4]. Group 2: Industry Trends - The white liquor industry is experiencing a release of reporting pressure as companies begin to clear their inventory, with a consensus emerging around the recovery of mid-tier products [2][4]. - The industry is expected to see a turning point in demand during the upcoming Spring Festival, driven by positive sentiment around inventory replenishment [2][5]. - The overall market has shown signs of improvement since August, with some brands reporting positive sales growth during the Mid-Autumn Festival and National Day periods [6]. Group 3: Strategic Initiatives - Yanghe has implemented strict quota controls on its products to maintain price stability and has focused on enhancing its product offerings, including the launch of the seventh generation of its Hai Zhi Lan product line [3][7]. - The company has invested nearly 4 billion yuan in base liquor production capacity since 2011, which has strengthened its supply chain capabilities and product quality [7]. - Yanghe's strategy to leverage its base liquor reserves for product upgrades aims to address consumer preferences and improve channel profitability [7][8].