Group 1 - The core viewpoint of the news is that the company Mixue Ice City is expanding its presence in the Brazilian market by launching a new product and signing a memorandum for significant investment in local resources [1][2] - Mixue Ice City participated in the China International Import Expo, showcasing its new "Brazilian Berry Ice Cream," which is developed using local Brazilian fruits and will be launched in Brazil and South America [1] - The company plans to invest at least 4 billion yuan in Brazil over the next 3-5 years, focusing on sourcing local agricultural products such as coffee beans and fruit products, which is expected to create 25,000 jobs [1] Group 2 - Brazil is the world's largest coffee producer and exporter, accounting for one-third of global coffee production, and is a key supplier of Arabica coffee beans [2] - Mixue Group has established deep cooperation in the coffee industry with Brazil, sourcing coffee beans for its brands, including Mixue Ice City and Lucky Coffee, primarily from Brazil's Minas Gerais region [2] - As of now, Lucky Coffee has over 9,500 stores nationwide, indicating significant growth and market penetration [2]
蜜雪冰城入驻进博会巴西国家馆,将深化咖啡产业合作
Bei Ke Cai Jing·2025-11-05 14:09