“品牌价值”或将纳入央企经营业绩考核年度主指标

Core Insights - The State-owned Assets Supervision and Administration Commission (SASAC) is enhancing the application of brand value evaluation models and results, aiming to incorporate "brand value" into more annual performance assessment indicators for central enterprises [2] - The "2025 Central Enterprises Brand Value Report" indicates that brand is a core competitive strength and a crucial soft power for enterprises, with brand value being a significant asset and a measure of growth quality and overall strength [2] - Central enterprises are becoming the "core engine" driving the growth of China's brand value, with an average annual growth rate of over 15%, significantly outpacing the overall growth of the top 100 Chinese enterprises' brand values [2][3] Group 1 - The report highlights that the excess returns of central enterprises are a key support for the enhancement of brand value, showcasing their superior ability to generate economic profits compared to other enterprises [3] - Brand strength is identified as the main focus for the next phase of brand value enhancement for central enterprises, despite the overall growth in brand value [3] - There are existing gaps in brand ecosystem construction, emerging industry layout, and global operational capabilities when compared to globally recognized brands [3] Group 2 - The phased goals and timeline for brand building among central enterprises are becoming clearer, with a roadmap outlined in the "Guiding Opinions on Accelerating the Construction of World-Class Enterprises" [3] - By 2030, it is expected that the awareness of brand leadership among central enterprises will significantly increase, with widespread implementation of brand-strengthening strategies and substantial enhancement of brand value [4] - By 2035, the brand influence, competitiveness, and leadership of central enterprises are projected to significantly improve, resulting in a number of globally recognized and valuable brands [4]