Motion Picture Association hits Meta with cease-and-desist over use of ‘PG-13' label

Core Viewpoint - The Motion Picture Association (MPA) has issued a cease-and-desist letter to Meta, demanding the cessation of the use of the term "PG-13" in relation to content on Instagram for teens, claiming it is misleading and false [1] Group 1: MPA's Concerns - The MPA asserts that Meta's claim regarding PG-13 adherence for teen accounts is "literally false and highly misleading" [1] - The MPA emphasizes that its movie-rating system cannot be compared to Meta's content restrictions, which are said to rely heavily on artificial intelligence [1] - The MPA warns that dissatisfaction with Meta's automated classification could undermine public trust in its rating system, which has been built over decades [1] Group 2: Meta's Response - In response, Meta clarified that it has not claimed its teen accounts are certified by the MPA or officially rated as PG-13 [1] - Meta stated that its content restrictions are "guided" by PG-13 standards but are not directly linked to the MPA [1] - The company also argues that its use of the term "PG-13" qualifies as fair use [1]