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Did You Know? The Surprising Story Behind Apple’s Name
AppleApple(US:AAPL) Medium·2025-11-05 16:13

Core Idea - The name "Apple" was chosen by Steve Jobs in 1976, inspired by his visit to an apple orchard while on a fruitarian diet, as he wanted a name that was fun, spirited, and not intimidating [2]. Group 1: Origin of the Name - The name "Apple" was selected for its simplicity and memorability, contrasting with the complex and technical names considered by Jobs and co-founder Steve Wozniak [2]. - Jobs aimed for a friendly name that would resonate with consumers, leading to the choice of "Apple" [2]. Group 2: Strategic Positioning - Jobs' previous experience at Atari influenced the name choice, as he wanted a name that would appear before Atari in directories, enhancing visibility [3].