Netflix's ads chief describes the area of the business she's most excited about and why

Netflix wants its ads to be as personal as its content recommendations. "People expect a lot of innovative things to come out of Netflix, given what we've done over the past 25 years in the business," Amy Reinhard, Netflix's ads president, said on Wednesday. "The thing that I'm most excited about is these interactive and modular formats, because these are the start of our personalization journey, and they add a ton of flexibility and optionality into what we're trying to do."Three years into Netflix's ad e ...