全员降薪10%，这家酒企开始降本增效！网友：会喝酒的人都三高了，不敢喝酒了

Core Viewpoint - The liquor industry is facing significant challenges, with major companies like Moutai experiencing a drastic drop in sales prices and overall performance, leading to salary cuts for employees and executives alike [1][4][5]. Group 1: Company Performance - Moutai reported a revenue of 128.45 billion yuan for the first three quarters of the year, a year-on-year increase of 6.36%, while its net profit grew by 6.25% [5]. - In contrast, Wuliangye's third-quarter revenue plummeted by 52.66%, with net profit declining by nearly two-thirds, marking the largest single-quarter drop in over twenty years [5]. - Gujing Gongjiu also faced a significant decline, with third-quarter revenue down by 51.65% and net profit dropping by 74.56% [5]. Group 2: Salary Cuts and Cost Management - An Anhui liquor company announced a 10% salary cut for all employees due to poor external conditions affecting company performance [4][6]. - Among 14 liquor companies that disclosed their 2024 chairman salaries, 28.6% reported salary reductions for their chairmen [6]. - The rationale behind salary cuts is to reduce costs and improve efficiency, as labor costs are one of the largest expenses for companies [4][6]. Group 3: Market Dynamics and Consumer Behavior - The liquor market is facing a decline in consumption, particularly among younger generations who prefer alternative social activities and beverages [12][14]. - The aging population is also contributing to reduced alcohol consumption, with older individuals facing health issues that prevent them from drinking [12][13]. - The relationship between the real estate sector and the liquor industry is highlighted, as the decline in real estate has negatively impacted liquor sales, which were previously bolstered by social interactions in business settings [11][15].