Netflix institutes new viewer-based metric as ads reach 190 million viewers worldwide

Core Insights - Netflix reported that its advertising platform has surpassed 190 million monthly active viewers (MAVs) globally, indicating significant reach and engagement with its ad offerings [1] Group 1: Advertising Metrics - The introduction of the new metric for measuring ad reach reflects Netflix's strategy to enhance its advertising business and attract more advertisers [1] - The growth in monthly active viewers for ads suggests a successful integration of advertising into Netflix's streaming model [1] Group 2: Market Implications - The increase in ad viewership may position Netflix favorably against competitors in the streaming industry, potentially leading to higher ad revenue [1] - This milestone could influence investor sentiment positively, as it demonstrates Netflix's ability to diversify its revenue streams beyond subscription fees [1]