舟山媒体代表团赴四川宣汉开展东西部协作电商赋能“宣汉味道”跨区域出圈

Core Insights - The core focus of the news is on the collaboration between Zhoushan and Xuanhan to enhance the marketing and sales of Xuanhan's agricultural products through media and e-commerce integration [1][7]. Group 1: Collaboration Activities - A delegation from Zhoushan's media center visited Xuanhan County to explore new collaboration models under the theme "Consumption Collaboration · E-commerce Empowerment" [1]. - A consumption collaboration seminar was held, where both parties discussed the achievements of consumption assistance, e-commerce platform integration, and product standardization [2]. - The "Jingzhou Mall" was introduced as the main platform for assistance, highlighting its operational experience and functionality [2]. Group 2: Live Streaming and Product Promotion - A live streaming event was conducted at the "Xuanpin Tianxia" agricultural product exhibition center, showcasing local specialties like Xuanhua beef and Xuyazi duck [5]. - The live stream attracted significant online engagement and facilitated discussions on product packaging, video promotion, and supply chain support [5]. Group 3: On-site Investigations - The delegation visited several local enterprises to understand the agricultural industry in Xuanhan, focusing on production processes and quality control [6]. - Discussions with local businesses centered on product positioning, brand promotion, and e-commerce operations, with many expressing a desire to leverage Zhoushan's media and e-commerce resources to enhance their market presence [6]. Group 4: Future Collaboration - The visit reinforced the collaboration mechanism between the two regions and established a rapid channel for Xuanhan's agricultural products from production to market [7]. - Future cooperation will focus on brand building, channel sharing, and marketing promotion, aiming to expand the reach of Xuanhan's products nationally [7].