Apple Readies Cheaper Mac to Rival Chromebooks

Core Viewpoint - Apple is expected to introduce a new, cheaper MacBook aimed at a broader market, particularly targeting students and small businesses, with a price range of $600 to $800, which is significantly lower than the current starting price of $999 for existing models [2][3]. Product Development - The new MacBook is currently in development and production, with expectations for a release in the first half of next year, likely between March and June [4]. - The device will not be as powerful as higher-end models but will support basic functions such as web browsing and light document editing [3]. Technology and Cost Management - Apple may utilize cheaper components and potentially an iPhone chip for the new MacBook, which could enhance performance while reducing costs [7]. - The strategy reflects Apple's approach of applying successful technology from other product lines, such as the iPhone, to the MacBook category [5][6]. Market Competition - The introduction of a lower-priced MacBook will increase competition in the market, particularly against Chromebooks and other affordable PCs from companies like Dell and HP, which have gained popularity in educational settings [9][10]. - The competitive landscape is shifting, with existing players experiencing stock dips in response to the anticipated new product from Apple [10].