Hailey Bieber's Rhode brand to increae E.l.f. revenue by $200 million this year, CEO says

e.l.f. Beauty welcomes rhode to its family at the New York Stock Exchange, Friday, Sept. 5, 2025.Hailey Bieber's cosmetics line Rhode is expected to increase E.l.f. Beauty's annual sales by $200 million this fiscal year, making the buzzy brand a critical growth driver for its new parent company, E.l.f. CEO Tarang Amin told CNBC Wednesday. E.l.f., which bought Rhode for $1 billion in a blockbuster deal earlier this year, finalized the acquisition in August. On an annual run rate basis, Rhode is expected to d ...