八年携手共进五粮液站位进博舞台续写和美新篇

Core Points - The China International Import Expo (CIIE) serves as a significant platform for showcasing China's openness and is described as the "gateway for the world economy to enter the Chinese economy" [1] - Wuliangye, a prominent Chinese liquor brand, has participated in the CIIE for eight consecutive years, emphasizing its commitment to mutual benefits and global cooperation [1][5] - The Wuliangye cultural experience center features an immersive experience that combines traditional and modern elements, highlighting the brand's journey from Yibin to the world [1][3] Company Highlights - Wuliangye's exhibition includes a creative design that intertwines historical narratives with product experiences, showcasing the brand's thousand-year brewing legacy [3] - The exhibition features miniature landscapes of eight ancient distilleries and historical storytelling from various Chinese dynasties, enhancing visitor engagement [3] - Interactive activities such as "Five Steps of Tasting" and themed events attract significant participation, reflecting the brand's youthful and vibrant image [3][5] Industry Context - The ongoing CIIE amidst challenging international trade conditions demonstrates the vitality and resilience of the Chinese market [5] - The event fosters a consensus on equal benefits and promotes free trade, aligning with Wuliangye's vision of building connections through its products [5] - Wuliangye's participation in the CIIE symbolizes a broader narrative of national brands adapting and thriving in the current global economic landscape [5]