Hailey Bieber's Rhode brand was a huge win for Elf Beauty. Why the stock is losing a quarter of its value anyway.

Core Insights - Elf Beauty provided a weaker outlook and profit forecast, which surprised Wall Street and resulted in a stock decline of over 25% [1] Company Summary - The company's profit outlook was lower than expected, leading to significant market reaction [1] - The stock price drop indicates investor concerns regarding the company's future performance and profitability [1] Industry Context - The reaction from the market reflects broader trends in the beauty industry, where companies are facing challenges in maintaining growth and profitability [1]