今日金价一夜大变，11月4日调整后，全国珠宝店，黄金最新售价

Core Viewpoint - The recent sharp decline in international gold prices has not translated into lower retail prices for gold jewelry, highlighting the complex dynamics between raw material costs and retail pricing strategies [1][3][4]. Group 1: Price Dynamics - International gold prices dropped over $400 within three days, with current prices around $4019.34 per ounce [1]. - Despite the drop in international prices, retail prices for gold jewelry remained stable, with brands like Chow Tai Fook and Lao Feng Xiang maintaining prices around 1259 yuan per gram [3][4]. - The cancellation of certain retail tax benefits on gold significantly impacted retailers' cost structures, leading to a 3% drop in domestic Au9999 spot prices on November 2, marking the largest decline since October [3]. Group 2: Market Forces - The global economic uncertainty and geopolitical tensions have historically driven gold prices to new highs, but recent market shifts, including OPEC's actions and a rebound in U.S. stock indices, have contributed to the recent price drop [4]. - Retail prices reflect not only the cost of gold but also additional factors such as design, craftsmanship, and brand value, with approximately 70% of the retail price attributed to gold costs and 30% to other factors [4]. Group 3: Brand Pricing Strategies - Different brands exhibit significant price variations for gold jewelry, with premium brands like Chow Tai Fook pricing at 1259 yuan per gram, while mid-tier brands like Lao Feng Xiang and lower-tier brands like Cai Bai offer prices ranging from 1235 to 1256 yuan per gram [7][8]. - Investment gold bars are priced closer to international gold prices, with significant price differences observed between brands due to brand premiums and operational costs [7][8]. Group 4: Consumer Behavior and Market Trends - The shift in consumer preferences towards unique designs and craftsmanship over pure gold content is reshaping the market, leading to a focus on value rather than just price [12]. - The competitive landscape is evolving from price wars to value-based competition, with brands emphasizing design and quality to maintain pricing power [12]. - Consumers are advised to consider their purchasing motivations—whether for personal use or investment—when navigating the current market dynamics [14][15].