双十一手机「摇一摇」广告杀疯了，为何越管却越泛滥？

Core Viewpoint - The introduction of the "shake to shake" advertising feature in the Guangzhou Metro app has sparked significant criticism from users due to its intrusive nature, leading to the eventual removal of this feature after public backlash [4][5][6]. Group 1: Advertising Mechanism - The "shake to shake" advertising mechanism is designed to trigger ads when users interact with their phones in specific ways, such as scanning QR codes at metro gates, which has led to user frustration and complaints [4][16]. - Despite the negative reception, this advertising method has proven effective in increasing ad exposure rates, particularly in high-traffic environments like the Guangzhou Metro, which sees around 10 million rides daily [16]. Group 2: Regulatory Response - Regulatory bodies have attempted to address the issues surrounding "shake to shake" ads by establishing standards to prevent automatic ad triggers that do not align with user intent, aiming to protect user rights [5][6]. - The National Cybersecurity Standardization Technical Committee has issued guidelines that specify the conditions under which "shake to shake" ads can be triggered, emphasizing user control and consent [6][12]. Group 3: User Experience and Alternatives - Users have expressed a strong desire for more control over advertising features, with some apps like Bilibili adhering to guidelines by providing options to disable "shake to shake" ads [28]. - For users seeking to avoid intrusive ads, alternatives such as using NFC metro cards or other apps that do not employ such advertising methods are recommended [29][31].