口子窖：高档白酒下滑近三成毛利率承压 “百亿口子”目标渐行渐远

Core Viewpoint - Kuozi Jiao, one of the "Four Flowers of Huijiu," has reported significant declines in revenue and net profit for the first three quarters of 2025, indicating a deteriorating business performance and challenges in its national expansion strategy [2][7][19] Financial Performance - For the first three quarters of 2025, Kuozi Jiao achieved revenue of 3.174 billion yuan, a year-on-year decrease of 27.24%, and a net profit attributable to shareholders of 742 million yuan, down over 43.39% [7][18] - In Q3 2025, the company reported revenue of 643 million yuan, a decline of 46.23%, and a net profit of 27 million yuan, marking a staggering drop of 92.55%, the lowest quarterly performance since 2014 [7][19] Product Performance - High-end liquor, which is Kuozi Jiao's core business, saw a nearly 30% drop in sales revenue, while mid-range liquor declined over 15%. Only low-end liquor experienced positive growth [8][9] - The sales revenue for high-end liquor in the first three quarters of 2025 was approximately 2.961 billion yuan, down 27.98%, while mid-range liquor revenue was 41.3 million yuan, down 15.38%, and low-end liquor revenue increased by 25.09% to 113.7 million yuan [9][10] Market Challenges - Kuozi Jiao's national expansion strategy has faced significant setbacks, with provincial revenue declining by 27.24% and out-of-province revenue down by 23.93% [18][19] - The brand's recognition is primarily limited to Anhui province, with national acceptance of Kuozi Jiao and its unique liquor type still needing improvement [16][19] Strategic Initiatives - The company has attempted to enhance its product offerings by launching new high-end products, but these efforts have not yielded the expected results, as evidenced by the continued decline in high-end liquor sales [13][14] - Kuozi Jiao has acknowledged the need for channel reform and is working on establishing an operational center in Shanghai to improve its market presence outside of Anhui [19]