Zhi Tong Cai Jing·2025-11-06 01:32Group 1 - Omdia's report predicts that CastOS shipments in North America will grow from 6.5 million units in 2025 to 15 million units by 2029, potentially surpassing Roku, Tizen, and FireTV after 2025 [1] - Walmart's decision to switch its Onn. TV brand's operating system from Roku to CastOS is expected to accelerate this growth, allowing Walmart to leverage its own platform for direct advertising to consumers, thereby increasing e-commerce revenue [1] - Matthew Rubin, Omdia's chief analyst, notes that Walmart's integration of the TV platform will provide significant assets for advertising revenue and sales growth, enhancing its competitive position against Amazon [1] Group 2 - Globally, the Android platform is expected to maintain a leading position, with market share slightly decreasing from 42% in 2025 to 39% in 2029, though this includes various Android-based platforms [3] - Tizen is projected to remain the second-largest TV operating system, with its share declining from 17% in 2025 to 16% in 2029 [3] - Vidaa and Amazon's Fire TV are expected to be the fastest-growing operating systems, with Vidaa's market share increasing from 6% in 2025 to nearly 8% by 2029, and Fire TV's share rising from 4% to just over 5% [3] Group 3 - Outside of China, the Android platform, including a significant portion of Google TV, will hold a market share of 32% in 2025, remaining the dominant TV operating platform [5] - The competitive operating system market, particularly in Europe, is expected to have expansion opportunities, with retailers and platform providers closely monitoring developments in North America [5]