深耕本土，驱动数字未来，保时捷中国研发中心启幕

Core Insights - Porsche has established its first large-scale overseas R&D center in China, marking a significant step in its "In China, For China" strategy [2][3] - The center aims to capture market trends and respond quickly to local demands, emphasizing the importance of being rooted in China [2][3] - The R&D center integrates existing resources and enhances decision-making capabilities, creating a closed-loop system from technology development to quality control [3] Strategic Development - The R&D center covers over 10,000 square meters and combines R&D, procurement, and quality management [2] - It has formed a core engineering team of over 300 members, equipped with advanced facilities such as a prototype workshop and human-computer interaction laboratory [3][7] - The center is designed to enhance product development efficiency and establish China as a hub in Porsche's global R&D network [3] Technological Advancements - The center focuses on two main areas: in-car infotainment systems and intelligent driving assistance solutions [4] - A new generation of China-exclusive infotainment system is set to be launched in mid-2026, showcasing local development led by the Chinese team [4][6] - The integration of AI voice assistants and 3D vehicle display features reflects a deep understanding of local digital ecosystems [6] Efficiency and Innovation - The R&D cycle has been reduced from several years to just months without compromising quality, thanks to the integration of various functions [6] - The establishment of the R&D center is a natural extension of Porsche's history in China, evolving from market adaptation to source innovation [6][9] - The center is positioned as a new innovation hub, combining German engineering with Chinese digital advantages to create unique automotive products [9]