Core Viewpoint - The eighth China International Import Expo in Shanghai showcased Porsche's commitment to balancing classic heritage and cutting-edge innovation through the presentation of the new 911 Turbo S and the first-generation 911 Targa, highlighting the brand's evolution and future direction [1][10]. Group 1: New 911 Turbo S - The new 911 Turbo S made its Asian debut at the expo, representing a significant step in Porsche's electrification strategy with its T-Hybrid system and eTurbo technology, achieving a combined output of 523 kW (711 hp) and a maximum torque of 800 Nm [3][5]. - The introduction of electric turbochargers reduces turbo lag, providing strong thrust at low RPMs while maintaining power at high RPMs, enhancing driving agility and control [3]. - The vehicle features an electric hydraulic dynamic chassis control system (ehPDCC) for real-time suspension adjustments, optimizing stability and cornering performance [3]. Group 2: 911 Targa 60th Anniversary - The 1969 911 S Targa was presented to commemorate the 60th anniversary of the Targa model, which pioneered the "safety convertible" category with its unique fixed roll bar design [6][8]. - The Targa name, derived from Italian meaning "shield," pays homage to Porsche's racing heritage, combining open-top driving with structural rigidity to meet safety demands [6][8]. - Over the decades, the Targa model has evolved, integrating modern technology while maintaining its classic aesthetic, demonstrating the blend of functionality and beauty [8]. Group 3: Brand Strategy and Market Positioning - The Import Expo serves as a vital platform for Porsche to engage with the Chinese market, showcasing its respect for history and vision for the future through the dialogue between the new and classic models [10]. - Porsche announced the opening of its R&D center in China, marking a deeper commitment to localizing its strategy, including the introduction of market-specific models and an optimized service network [12].
保时捷“双车对话”,进博会诠释传承与创新
Zhong Guo Qi Che Bao Wang·2025-11-06 01:45