“预制菜”一上桌，人就跑光！商场餐饮的黄金时代真结束了？

Core Insights - The article discusses the decline of dining in shopping malls, highlighting a shift in consumer preferences towards more authentic dining experiences outside of malls [2][31][36] Group 1: Market Trends - Shopping malls are experiencing a structural decline in their dining sectors, with many restaurants closing or relocating due to high rents and changing consumer preferences [4][6][10] - The number of restaurant closures in malls has tripled compared to the previous year, indicating a significant trend [6] - Despite high foot traffic in malls during holidays, only top brands are thriving, while many once-popular restaurants are struggling [4][10] Group 2: Consumer Behavior - Consumers are increasingly skeptical of pre-prepared meals, preferring the authenticity and atmosphere of street-side eateries [2][16][21] - The lack of "smoky flavor" and the prevalence of pre-packaged meals have become major complaints among consumers [16][19] - Dining is viewed as an experience, and the absence of genuine atmosphere in mall restaurants is leading to a loss of customer interest [21][31] Group 3: Strategic Shifts - Many brands are moving to community locations, universities, and other venues to adapt to changing consumer demands for lower prices and more engaging dining experiences [12][15][22] - Shopping malls are beginning to extend their operating hours and introduce new concepts to attract customers, such as night markets and live performances [21][30] - Successful brands are leveraging social media and innovative marketing strategies to resonate with younger consumers [27][29] Group 4: Future Outlook - The future of mall dining lies in authenticity and genuine experiences rather than just aesthetics or location [30][36] - Brands that can connect emotionally with consumers and offer real culinary experiences are likely to thrive in the evolving market [31][36]