Bei Jing Shang Bao·2025-11-06 02:46Core Insights - The article highlights the initiatives taken by China Merchants Bank's Beijing branch to enhance financial services for elderly clients through various community activities and educational programs aimed at improving financial literacy and risk awareness [1][4]. Group 1: Community Engagement Activities - The bank has organized multiple special events for elderly clients, integrating financial education with cultural experiences to foster a sense of warmth and care [1]. - A health seminar was held at the Wanquan River branch, where elderly participants engaged in gentle exercises and learned about wellness practices, creating a warm and interactive atmosphere [2]. - The Xiong'an branch collaborated with a community service center to conduct an interactive anti-fraud knowledge campaign, attracting over 50 elderly participants and utilizing engaging performances to convey important safety information [2]. Group 2: Financial Education and Awareness - The Lize Business District branch hosted a themed event focusing on financial safety, where a lecture on common financial risks faced by the elderly was conducted, using real-life examples to illustrate potential scams [3]. - Participants received informative brochures on anti-fraud measures, enhancing their understanding of financial safety [3]. - The bank aims to continue providing diverse and regular services tailored to the needs of elderly clients, ensuring they receive secure and enriching financial services [4].