市场分化、合规趋严，游戏出海迈向精细化运营

Core Insights - The Chinese gaming industry is experiencing a new active period with the normalization of game license approvals, leading to a peak in overseas expansion, supported by successful titles like "Black Myth: Wukong" and "Genshin Impact" [1] - The release of the "Game Overseas Service Manual" highlights the need for game companies to adjust their overseas strategies in response to changing global market dynamics [1] Group 1: Market Analysis - The "Service Manual" focuses on both mature markets (like the US, Japan, and South Korea) and emerging markets (like Indonesia and Vietnam), analyzing growth points and profit models [3] - In the North American market, user preferences are diversifying, with a strong appeal for social and family-related elements, while strategy and simulation games have significant potential [3][4] - Emerging markets, despite lower consumption power, are growing faster than mature markets, presenting opportunities for small and medium-sized developers [4] Group 2: Operational Strategies - Companies need to explore and iterate their overseas strategies based on practical experiences, focusing on competitive gameplay and high-quality content to attract users [5][6] - The importance of selecting appropriate payment channels for different markets is emphasized, as payment methods vary significantly across regions [7] - Compliance with local regulations is crucial, with specific requirements like the GRAC certification in South Korea being highlighted as essential for market entry [8]