Sou Hu Cai Jing·2025-11-06 03:11Core Insights - The article emphasizes the importance of digital transformation in the insurance industry, as outlined in the "New National Ten Articles" issued by the State Council in September 2024, which aims to enhance the sustainable development capacity and digital intelligence level of the insurance sector [1][2]. Group 1: Digital Transformation Initiatives - China Life Insurance Company is integrating a customer-centric approach into its technological innovations, with its core platform, the "China Life Life Insurance" App, serving as a model for implementing the "New National Ten Articles" and promoting digital finance [3]. - The company has addressed the pain points in insurance service efficiency, particularly in claims processing, by leveraging artificial intelligence to create a fully automated claims process, reducing the time from application to payout to as little as 3 minutes [4]. Group 2: Comprehensive Service Ecosystem - The "China Life Life Insurance" App integrates core business functions to create a closed-loop ecosystem that addresses the full lifecycle needs of users, enhancing convenience and warmth in insurance services [5]. - The app features a "digital steward" for insurance management, allowing users to easily track their insurance products and statuses, thereby ensuring peace of mind [5]. - It also serves as a "wealth management steward," providing users with a comprehensive view of their assets and offering diversified asset allocation solutions [5]. - The app includes a "health management steward," offering customized health plans and resources, thus extending insurance coverage into proactive health management [5]. - Additionally, the app has introduced a "senior mode," which is the first in the industry to receive certification for accessibility, making it easier for elderly users to navigate and utilize the app's features [6]. Group 3: Broader Implications for the Industry - The integration of advanced technology into insurance services not only enhances user experience but also represents a significant step in the financial supply-side reform, breaking down barriers and improving access to high-quality insurance and financial services [7]. - The ongoing evolution of the "China Life Life Insurance" App exemplifies the insurance industry's response to the call for digital finance, showcasing a new model of inclusive finance that is resilient, warm, and accessible [7].