地理标志赋能乡村振兴 “粤字号”品牌擦亮大湾区名片

Core Viewpoint - The article highlights the significance of geographical indications in promoting rural revitalization and high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area, showcasing local agricultural products as valuable assets for the region's economy [1][4]. Summary by Sections Geographical Indications and Legal Framework - Guangdong has placed a strong emphasis on geographical indication work, implementing the "Guangdong Provincial Geographical Indication Regulations" since January 1, 2023, which provides a solid legal foundation for industrial development [1]. - As of June 30, 2025, Guangdong has approved 229 geographical indication protected products, ranking among the top in the country [1]. Case Study: Zengcheng Silmiao Rice - Zengcheng Silmiao Rice, known as "the jade of rice," has a cultivation history dating back 500 years and has achieved a brand value exceeding 5.15 billion yuan [1][3]. - The Zengcheng Silmiao Rice demonstration base spans 10,000 acres, with a model that involves government-led land transfer and professional ecological farming, benefiting over 6,000 households with an average annual income increase of over 2,000 yuan per household [3][4]. Economic Impact and Employment - The Silmiao Rice industry has created employment for 34,000 households, with an annual production of 44,000 tons and a core area output value of nearly 1.9 billion yuan [3][4]. - The increase in product prices has positively impacted farmers' incomes, contributing to regional economic growth [4]. Quality Control and Brand Development - A comprehensive quality control system has been established to ensure product quality, involving over 20 testing procedures from farm to table [4]. - The brand value of Zengcheng Silmiao Rice is 5.15 billion yuan, while Zengcheng Lychee's brand value is 2.48 billion yuan, reflecting ongoing efforts in brand building [4]. Marketing and Promotion Strategies - The "agriculture-tourism integration" model is being utilized, with events like harvest festivals and lychee festivals to promote products [5]. - Both offline and online marketing strategies are in place, including designated areas in high-traffic locations and the development of a mini-program for product promotion [5]. Supportive Infrastructure for Geographical Indications - The International Geographical Indication Product Service Base in Guangzhou Knowledge City serves as an "accelerator" for the development of geographical indication industries, focusing on research, data centers, and product trading [6]. - The article outlines a comprehensive rural revitalization strategy that connects products, industries, brands, markets, protection, and income generation through geographical indications [6].