“双11”多家名酒企发布渠道声明，点名低价非授权店铺

Group 1 - Major liquor companies, including Kweichow Moutai and Wuliangye, have issued statements during this year's "Double 11" sales event to address unauthorized sales channels and counterfeit products [1][2][3] - The industry is experiencing high inventory levels and price inversion, leading to some distributors selling products at lower prices to alleviate cash flow issues, which disrupts the market price system [1][5][9] - The average inventory turnover days in the industry have reached 900 days, a 10% increase year-on-year, with 60% of companies experiencing price inversion [6][9] Group 2 - Wuliangye has issued multiple consumer notices, revealing that 12% of products tested were counterfeit, with a significant portion sourced from unauthorized channels [2][3] - The price of Moutai has dropped significantly, with a total decline of 36.15% since 2022, reflecting changes in consumer behavior and market conditions [6][7] - The third-quarter financial reports of 20 listed liquor companies show that only Kweichow Moutai and Jiu Gui Jiu achieved revenue growth, indicating a broader trend of declining performance across the industry [9]