Unity：多点耐心，破茧成蝶进行中

Core Viewpoint - Unity's Q3 performance exceeded market expectations, showing a trend of improvement, with a positive outlook for Q4 despite a slower transformation compared to peers [1][8]. Financial Performance - Q3 total revenue reached $470 million, a year-over-year increase of 5%, slightly surpassing company guidance and market expectations [17]. - Non-GAAP EBITDA margin increased by 3 percentage points, driven by cost optimization, with free cash flow reaching a record high of $150 million [30]. Operational Metrics - The net expansion rate improved to 103%, marking a return above the baseline of 100% for the first time in two years [5][24]. - The number of large clients increased by a net of 68, indicating strong demand and growth potential, particularly from the Vector advertising clients [5][25]. - Deferred revenue increased by $7.5 million, reflecting a positive trend despite being lower than the previous quarter due to large client contracts [20]. Business Segments - The "Grow" segment saw a year-over-year revenue growth of 3.8%, primarily benefiting from the Vector system, with Q4 guidance suggesting a sequential growth rate of around 5% [21][29]. - The "Create" segment's core engine subscription revenue maintained double-digit year-over-year growth, with a sequential growth of approximately 7% when excluding one-time large client fees [18]. Strategic Developments - Unity 6 has driven significant upgrades, with over 50% of existing customers migrating to the new engine, which is expected to enhance revenue through higher pricing [3][13]. - A new cross-platform payment management system was integrated into Unity, allowing developers to bypass app store fees, potentially tapping into the $120 billion in-app purchase market [18]. Market Context - The overall gaming application advertising market showed average performance, with a shift from pure advertising monetization to a hybrid model, indicating a long-term trend [8][9]. - The integration of ironSource has faced challenges, impacting client cooperation and market share, but the focus remains on optimizing the Vector system for better performance [12][13].