e.l.f.(US:ELF) 智通财经网·2025-11-06 03:53Core Viewpoint - E.l.f. Beauty's stock plummeted over 29% after the company provided a full-year revenue guidance that fell short of market expectations, despite the anticipated $200 million sales contribution from the newly acquired beauty brand Rhode [1] Financial Performance - E.l.f. expects full-year revenue between $1.55 billion and $1.57 billion, representing a sales growth of 18% to 20%, but this is below analysts' expectations of $1.65 billion [1] - For the second fiscal quarter, E.l.f. reported a net profit of $3 million, or $0.05 per share, significantly down from $19 million, or $0.33 per share, in the same period last year [2] - Quarterly revenue increased from $301 million to $344 million year-over-year, a growth of approximately 14%, but still below the analyst forecast of $366 million [3] Impact of Tariffs - The company's profitability has been severely impacted by new tariff policies, leading to an 84% drop in net profit and a 1.65 percentage point decline in gross margin [3] - To mitigate tariff impacts, E.l.f. raised product prices by $1 starting August 1, which will not be reflected in the current quarter's financials [4] Rhode Brand Acquisition - The Rhode brand, acquired for $1 billion, is expected to contribute $200 million in sales this fiscal year, highlighting its importance for E.l.f.'s future growth amid slowing organic growth [1] - Rhode's business is currently growing at approximately 40% year-over-year and had a significant launch in Sephora stores, marking the largest brand debut in North America [4]