LYFEN(SH:603777) Xin Jing Bao·2025-11-06 04:05Core Insights - The company, Laiyifen, has transformed its identity at the 8th China International Import Expo (CIIE) to a "Global Brand Management Ecosystem Platform," marking a shift from being a snack expert to a comprehensive food lifestyle ecosystem that integrates imports and exports across multiple categories and scenarios [1][2] - Laiyifen is expected to achieve a total procurement amount exceeding 250 million yuan during this expo, collaborating with several international food giants [1][2] Group 1 - Laiyifen has showcased a collaborative matrix of five core brands, including Laiyifen, Yami, Zui'ai, Huwei, and Yangchuanji, each focusing on different market segments such as national snacks, imported delicacies, and community retail [1][2] - The company has displayed over 60 outbound products and nearly 40 imported items, including the debut of the "Yami Belgian Caramel Biscuit," developed in partnership with Belgian collaborators, indicating a shift from simple trade to deep co-creation [1][2] Group 2 - The participation in this year's expo is characterized by a dual focus on "outbound + import," emphasizing health attributes and Chinese characteristics in the product offerings [2] - Since the first expo in 2018, Laiyifen has accumulated over 1.47 billion yuan in procurement from global sources, with this year's procurement involving major international companies like Ferrero, Mondelez, and Nestlé, covering a wide range of product lines [2]