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肖政三:2025年是汽车流通行业全面进入转型深水区和攻坚期的一年
Zhong Guo Qi Che Bao Wang·2025-11-06 04:18

Core Insights - The 2025 China Automotive Circulation Industry Annual Conference and Expo will be held in Haikou, focusing on various sectors including new cars, used cars, new energy vehicles, marketing, financial services, digitalization, and after-sales services, with nearly 3,000 attendees expected [1] Industry Overview - The automotive market in China is experiencing a recovery supported by national consumption policies, with retail sales of passenger cars continuing to grow and new energy vehicle penetration rates reaching new highs [3] - However, the industry faces significant challenges, including a mismatch between supply and demand, leading to price inversions and widespread losses among dealers, with a profit margin of only 4.5% for the automotive manufacturing sector, below the industrial average of 6% [3][5] Government Initiatives - The Chinese government is actively implementing measures to stabilize and expand automotive consumption, including policies like "trade-in" programs and addressing issues of low-price disorder in competition [4] - The introduction of the Private Economy Promotion Law aims to provide a legal environment for fair competition and market access for private enterprises, including automotive dealers [4] Dealer Challenges - In the first half of 2025, the proportion of loss-making automotive dealers rose to 52.6%, with only 30% meeting sales targets, highlighting the severe financial strain on dealers due to market imbalances [5] - The automotive circulation industry is urged to unite and adapt to the changing market landscape, emphasizing the need for transformation and innovation in operations [5][6] Strategic Focus Areas - The industry is focusing on reshaping channel value and enhancing the role of dealers in the automotive supply chain, with an emphasis on integrating new energy vehicle services and leveraging technology [6] - There is a need to improve relationships between manufacturers and dealers to foster a resilient and healthy automotive industry, addressing issues like excessive network density and high inventory levels [7][8] Growth Drivers - The used car market is projected to see significant growth, with transaction volumes and values expected to exceed 20 million units and 1 trillion yuan, respectively, driven by policy support and market demand [10] - Automotive finance is becoming increasingly important, with the government promoting financing mechanisms to support private enterprises and enhance the availability of credit for dealers [11] Industry Standards and Initiatives - The association is launching initiatives to standardize industry practices and improve the quality of used cars, while also establishing platforms for better data sharing and collaboration among industry players [12]