Core Insights - The rapid changes in the Chinese market are leading the future of mobility, emphasizing electrification, digitalization, and new luxury concepts [1] - The automotive industry is undergoing a profound transformation, requiring companies to rethink their operational strategies and make decisive actions to appeal to younger customers [1] Group 1: Porsche's Commitment to China - The inauguration of the Porsche China R&D Center marks a significant milestone in the company's "In China, For China" strategy, enhancing local innovation capabilities [1][2] - The new R&D center is Porsche's first large-scale overseas facility outside Germany, equipped with modern facilities and a core team of over 300 engineers [2][3] - The center aims to integrate local R&D, procurement, and quality functions, allowing for rapid decision-making and a significant reduction in development cycles from years to months [2][4] Group 2: Focus on Localized Solutions - The R&D center is designed to create intelligent solutions that align with the digital lifestyles and unique needs of Chinese consumers while maintaining Porsche's engineering quality [3][5] - The center will focus on developing infotainment systems and advanced driver assistance systems tailored to the expectations of Chinese customers [4][5] - The first localized technology outcome will be a China-exclusive infotainment system, set to launch in mid-2026 [5] Group 3: Integration with China's Innovation Ecosystem - Porsche's R&D efforts in China have evolved over the past decade, with the establishment of various entities to deepen their commitment to the market [4] - The integration of the R&D center into China's fast-developing innovation ecosystem allows for quicker responses to changing customer demands [4][5] - The new infotainment system will feature AI voice assistants and 3D vehicle displays, enhancing the digital experience while preserving Porsche's driving passion [4][5]
外资在中国|首个大规模海外研发基地正式运营 保时捷加码在华布局谋与策
Zhong Guo Jing Ying Bao·2025-11-06 05:32