Apple(US:AAPL) Mei Ri Jing Ji Xin Wen·2025-11-06 06:32Core Viewpoint - The smartphone industry is witnessing a trend towards ultra-thin devices, with major brands like Samsung and Apple launching models with thicknesses between 5.5mm and 6mm, aiming to differentiate in a saturated market [1] Group 1: Market Trends - Huawei has launched the Mate 70 Air, which is 6.6mm thick and weighs 208g, featuring a 6500mAh silicon-carbon battery and a 7-inch screen, priced from 4199 yuan [1] - The iPhone Air initially saw strong pre-sale demand, selling out in five minutes, but has since experienced a decline in sales [1][2] Group 2: Product Challenges - Apple is reducing iPhone Air production by approximately 1 million units due to underwhelming market performance, despite the overall iPhone 17 series exceeding expectations [2] - The iPhone Air's reliance on eSIM technology has limited its appeal in the Chinese market, where traditional SIM cards are preferred [2][3] Group 3: Industry Insights - The pursuit of extreme thinness in smartphones has led to compromises in practical features, such as battery life and camera capabilities, with the iPhone Air featuring only a single 48MP main camera [2] - Samsung's Galaxy S25 Edge, another ultra-thin model, faced similar issues, leading to its discontinuation after five months due to problems like reduced battery life and overheating [3] - Innovations such as silicon-carbon batteries and advanced thermal management are being explored to balance performance, pricing, and thinness in future smartphone designs [3]