小红书金融布局再进一步 接入消费分期后拿下支付牌照

Core Insights - A major internet company, Xiaohongshu, has acquired Dongfang Electronic Payment Co., Ltd., gaining a third-party payment license, which enhances its financial capabilities in e-commerce [2][4]. Group 1: Company Developments - Dongfang Payment underwent significant changes on November 3, with all original shareholders exiting and the legal representative changing from Mao Wei to Wang Run. The registered capital increased from 121.3 million yuan to 200 million yuan [1]. - Xiaohongshu, through its wholly-owned subsidiary Ningzhi Information Technology (Shanghai) Co., Ltd., has effectively secured its first financial license, allowing it to operate internet payment services [2][4]. Group 2: Financial Integration - Xiaohongshu has been increasingly integrating financial services into its platform, collaborating with major payment providers like Alipay and WeChat Pay for services such as "buy now, pay later" and installment payments [3][4]. - The platform's "buy now, pay later" service is available to consumers with high credit scores, allowing them to order products without upfront payment [3]. Group 3: Recruitment and Strategic Focus - Xiaohongshu is actively hiring for positions related to payment systems, including backend development for payment and settlement processes, and roles focused on cross-border payment and financial management [5][6]. - The recruitment efforts align with Xiaohongshu's strategy to enhance its e-commerce ecosystem and expand into cross-border e-commerce [6]. Group 4: Financial Content Growth - Since July 2024, financial-related content on Xiaohongshu has seen over 80% year-on-year growth, with significant increases in user engagement and the number of financial brands joining the platform [7]. - The platform has facilitated direct interactions between users and financial institutions, exemplified by features like the "apply for credit card" button from Citic Bank [7].